If you have a relatively small local business you might ask yourself why an online presence is even important. That is the wrong question. The right one would be how you can afford not to have an online presence at a time when there are around 4.57 billion active web users - 59 percent of the world’s population.
The fact is that nowadays people are using the internet as an information directory. If they hear or read about your business elsewhere, chances are they will turn to Google or social media before making a decision. And if they can’t find you, they will most likely just move on to the next name on the list.
Let’s have a brief look at how you can easily build an online presence for your business without breaking the bank.1. Create a Website
No small business should be without a website in the 21st century, regardless of what products or services it provides. For most people, this is the starting point where they would learn more about your products or services.
Your company website should provide clear, concise information about the products and/or services your sell. Also make sure your contact details stand out - if first-time visitors can’t find your phone number or a contact form very quickly, they might simply leave.
Avoid using huge images, long walls of text, or confusing layouts. Just get your message across in a friendly, convincing manner. Of course you need to make sure your website is optimized for mobile devices - for many people, that is the only way they access the web.
You can use a simple website builder, such as Wix, Squarespace, or Weebly. However, these drag and drop website builders will never appear as professional as a website made in HTML, Javascript, and CSS by an experienced web developer. If you are serious about growing your business in the modern era, you need a website designed by an experienced web developer.
