Sumi - Restaurant and Bar

Sumi is a restaurant, bar, and coffee roastery that reached out to us, wanting help expanding their restaurant to pull in new and repeating customers.

Brand Niche

Restaurant and Bar

Services provided

Website design, Social Media Marketing Facebook Ads, Facebook Pixel, Influencer Marketing, Content Creation

Results

+81% average daily customers after 7 months

Introducing Sumi.

Sumi is a restaurant, bar, and coffee roastery that reached out to us, wanting help expanding their restaurant to pull in new and repeating customers. Sumi had been in business for 25 years but recently had seen a decline in customers compared to some newer restaurants in their area. Sumi needed a modernized brand transformation to be able to compete with these other restaurants, and more importantly, a way to reach new customers digitally.

How We Helped

Sumi needed a complete brand recreation to be able to compete with more modernized businesses in their area. So we took their current branding and completely redesigned it to have a much more appealing and trendy look. This included everything from their overall brand name and logos to specific details such as all new modern menus and trendy menu item names. Previously, Sumi had no sort of digital aspect to their business, so our first step to change that was making them a website. We used the new branding we created which resulted in an incredibly professional and modern looking website. After completion of the website, we created them social media pages on Facebook and Instagram. We filled both pages with content and immediately started running Facebook ads, pointing viewers towards both their website and social media pages. Finally, we used one of our most effective marketing tactics for localized businesses, Influencer Marketing. We got a team of local influencers with large follower counts to post advertisements, recommending the restaurant to their followers. The combination of these marketing tactics resulted in a drastic increase in the amount of customers Sumi was pulling in.

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